Product marketing courses In this post, we’ll run through the five best courses in product marketing, which are systematic, detailed, and full of concrete information. How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. This course offers new and aspiring Product Managers foundational training in the Product Manager discipline. Product Marketing Course. Designed for marketers, PMMs, and GTM leaders who want to drive adoption, sharpen positioning, and make their product the only real choi Be a Product Marketing Manager - Product Management : Product Manager : Product to Market : Go to Market Strategy GTM Rating: 4. She has worked internationally with startups, scale-ups, and multinational corporations, including building foundational strategies and leading teams as a Senior Product Marketing Manager. Key Skills. We’ve got it all. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. Many product marketing managers struggle to connect deeply with customer needs, which can make it hard to frame the product in a way that speaks directly to the customer in terms of their business priorities, outcomes and obstacles. Tailored for marketing professionals and budding product managers, this course delves into strategies for launching, promoting, and managing products effectively in competitive markets. Q: Who should take this Product Marketing course? Mar 30, 2024 · We’ve compiled the best product marketing courses to simplify your selection process. In this article, I present the top 10 product marketing courses and certifications that will shape your future for a successful career as a product marketer. Product marketing strategy & planning . Industry-standard frameworks to guide your day-to-day and career progression Course outcomes. Product Marketing courses for all levels from beginners to advanced available for free. Take courses online to learn about product marketing so you can increase brand awareness and sales before and after a product launch. Proven Framework: Apply the Pragmatic Framework, a practical, market-driven blueprint, to achieve tangible results in your product marketing efforts. 1. Product Marketing. Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. Find the best fit — enroll for free and start today. Welcome to course: Product Marketing: Go to Market Strategy by MTF Institute. Product marketing is the process of promoting and selling merchandise to a customer. Learn More >> A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Product messaging. Great Learning’s “Product Marketing” course is a concise but comprehensive exploration of the core elements of product marketing. Alex Cowan is the best instructor to teach product management as he has his fair share of experience as an Entrepreneur making him a solid teacher in product managem Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Product Marketing Certified: B2C Core Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond. Jul 12, 2024 · In this course, Managing Product Marketing, you’ll learn to work effectively with your product marketing team so you can bring products from idea to market with the greatest success. " Download our sponsorship letter template and give your boss the info they need to send you to training that will transform the way you build and market products. 5 out of 5 4281 reviews 38. Learning how to use the various techniques in product marketing will help you achieve your goals. Developing value propositions and messaging frameworks; Segmentation, audience targeting and customer journey mapping; Product lifecycles, pricing and packaging "Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. You will learn how to position, price, and promote a new product to make the right people be aware of it, and ensure that they know All Pragmatic Institute courses are led by instructors with an average of 25 years of experience in product management and product marketing within companies including IBM, Dell, Cisco, and Texas Instruments. 5 (4,832 ratings) 50,766 students Learn skills for in-demand jobs with Google Career Certificates. Strategic Product Marketing: Learn product launch and marketing tactics that fit your product and resonate with your target audience. Top Product Marketing Courses you should take in 2025. Sales Q: Why is Product Marketing important? Product marketing bridges the gap between product development and sales. These free online product marketing courses will teach you everything you need to know about developing the demand for a product. Mar 12, 2025 · The Product Marketing course by Reforge . Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights. Curriculum. It also offers technology entrepreneurs analytical skills to help set their company up for greater market success. This comprehensive course on "Strategic Go-To-Market Planning" is designed to equip you with the knowledge and skills needed to create, implement, and refine successful GTM strategies that drive growth and profitability for your organization. Evaluate product road mapping and prototyping decisions using various product management techniques and practices Mar 28, 2025 · Product Marketing Alliance is another subscription-based provider, with courses and product marketing certifications offered by the global network of over 16,000 product marketers who are members. Hope is a certified coach, consultant, and mentor with a Master’s in Marketing and 10+ years of experience in B2B SaaS. Product Managers, Marketing Managers, and Customer Success Managers looking to grow their in-life products. Secure and allocate resources in a way that accounts for each go-to-market initiative’s differentiation and nuances. Video (9:26) Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase. . Product School is the global leader in Product training and Enterprise growth, empowering a vibrant community of over 2 million. The hands-on examples and case studies helped me to build the confidence to apply the skill sets in real life. Too Much Focus on Users Dec 6, 2024 · This article will delve into the significance of product marketing training, evaluate various courses, explore their benefits, and guide you in selecting the right course tailored to your goals. Aug 10, 2023 · Course Instructor. They provide flexibility for skill enhancement and professional development. Mid-level business/functional managers who are part of the product life cycle directly or indirectly. Investor marketing. Enroll now! This course not only provided a comprehensive foundation in product marketing but also enriched the learning experience with interactive breakout groups and exercises. Taught by industry experts, marketing programs at Harvard DCE Professional & Executive Development can teach you real world marketing strategies you can apply on the job. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture. MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. Comparing online product marketing courses from online learning providers need so much time & effort. 50,000+ Free Udemy Courses to Start Today The Product Management and Product Marketing course is for people new to product management, those without formal training, or anyone seeking a skills refresher. Lead generation & customer acquisition (outbound product management) How to go big with product marketing management. These courses can help you stay up to date on current marketing trends and grow your skills in a specific area, such as marketing analytics or digital marketing strategy. Enroll now in the Practice Exam for AIPMM Certified Product Manager (CPM) to help prepare for a successful exam experience. In today's competitive business landscape, having a well-defined and effective Go-To-Market (GTM) strategy is essential for success. "The PMM Core course is an excellent course for all levels of product marketing professionals. Online Product Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Product Marketing skills. 5 total hours 427 lectures All Levels Fast-track your career as a PMM and develop the strategic skills that set leaders apart. Her global background is extensive with hands on experience in driving marketing in the US, Europe, India, China and other major markets. Here are the top 8 Product Marketing courses to consider in 2025. . Course provided by MTF Institute of Management, Technology and Finance. Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities: Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns; Content Strategist, developing engaging content aligned with business goals; SEO Specialist, optimizing web content to increase traffic and engagement 👩🏼🏫 11 modules 📙 68 chapters 87 exam questions ⏰ 10+ hours. This is the definitive product marketing program. As you might expect, product marketing is core to their program, and they are very community-focused with newsletters, podcasts, and a Slack channel Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan Rating: 4. They are designed to be comprehensive and cover a wide range of topics. Apr 17, 2024 · Product Marketing Enterprise delivers a variety of flexible, bespoke training options for PMM teams, management, and entire organizations to upskill, refresh or align organization-wide skills critical to the product marketing function. Course Minidegree Training Program : Product Marketing Become the voice of the customer and build winning go-to-market strategies. Learn how to design product marketing strategies that effectively communicate a product’s value to maximize customer adoption and sales. Our Product Manager Training equips you to create outstanding products, refine existing features, and adeptly evaluate your market for smarter products through all stages of the product life cycle. Choose from a wide range of Product Marketing courses offered by top universities and industry leaders tailored to various skill levels. Spark new product ideas with frameworks for brainstorming and ideation; Apply segmentation techniques to identify your prospective customers and their needs; Position your product so it has economic and psychological value; Identify which marketing tactics hold the most strategic growth opportunity; Course Outline Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. Build a research-backed positioning strategy that leans into the product’s differentiation. This course provides advanced training in product marketing, focusing on strategies for creating impactful messaging and executing an effective go-to-market strategy. Here are the top product marketing courses to consider in 2024: She has successfully driven product marketing, product management, corporate marketing, field marketing, lead generation, channel marketing, marketing research and strategy development. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. Create go-to-market plans at any company growth phase and ensure your product gets adopted and remains engaging after the sale. Even if you don't have any experience in product marketing, I'm here to help you start somewhere with the help of online courses that get the role of product marketing across. It aims to give you the mindset, knowledge, skills, and confidence needed to deliver world class product management in your company. First, you’ll explore the role that product marketing plays, understand how to create a marketing plan, and align key product and customer metrics. List of the 5 Best Product Marketing Courses. Product Management Marketing Course Content. Our online certificate programs offer AI content for professional-level training. Knowledge is power, but you can find the right product marketing course for your needs. The useful frameworks, structured course outline, and real-life examples from the instructors help everyone understand how critical product marketing, as a function, is for any organization's growth and success. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable Product Managers, Product Owners, and Product Marketing Managers, as well as senior leaders like Heads of Product Management evaluating the course for their teams. Jan 30, 2023 · In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. It ensures that the right products are delivered to the right customers with the right messaging, ultimately driving revenue and customer satisfaction. This splendid digital product marketing course is instructed by Alex Cowan, a Faculty at The Darden School of Business under the University of Virginia. In-depth guest footage from product marketing experts from organizations like Lyft & TikTok. Early- to mid-career product, technology, and marketing professionals seeking to understand product management and strategy for building an effective product portfolio. It is designed for on-demand learning, allowing students to progress at their own pace. Consultants looking to offer innovative products and solutions to their clients A marketing specialist wears many hats, blending creativity with analytical skills to promote a brand, product, or service effectively. Led by elite Silicon Valley Product Leaders, our live, small-cohort programs deliver recognized certifications and 1:1 coaching. Enroll now! May 21, 2025 · Product marketing is an area of marketing that focuses on launching products and driving awareness for them. Define the problem a product will solve while mapping the customer’s journey and articulate user personas. Want to certify your product marketing skills and move up the product marketing career ladder? Join this professional certificate course from the Product Marketing Alliance (PMA) to access up-to-date training in the what, why, and how of product marketing. Product marketing research. Before any new product goes to market, product marketers must first understand several things, including the need it fills, the kinds of customers who may want to purchase it, and the major competitors that offer a similar product. Key skills such as calendar management. In this role, you’ll use data, creativity, and technology to craft impactful marketing strategies. Oct 29, 2024 · The Problem With Conventional Product Marketing Courses. Product marketing is a crucial aspect of any business, and it involves promoting and selling a product or service to potential customers. Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. Instructor-led presentations on everything from product marketing frameworks to the product manager and product marketing relationship. 5 out of 5 4. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. Product Marketing 101 Course - Build a Solid Foundation for Growth This hands-on, how-to workshop will give your product marketing team basic foundational skills to work smarter, not harder. This path includes the product management and product marketing skills you need to become a Certified Product Master. In Looking to learn product management? Explore and compare product management courses and certificates from leading universities and companies. Courses are a great way to deepen your understanding of a Product Marketing. Applied Learning Project Find free Product Marketing certifications and courses and start learning Product Marketing. PMA is the go-to place for 1,000s of product marketers. A wide range of topics and activities will be covered during this online product management course. Understanding the Importance of Product Marketing Training. In this immersive 12-month Product Marketing course, you will achieve the following learning outcomes SVG Icon Acquire a comprehensive understanding of the role and significance of Product Marketing in the overall product lifecycle. Copy and paste the text into your email, update and adjust where needed, and hit send! Soon you’ll be in your course, on your way to becoming a Pragmatic Certified Product master. Product marketing is the bridge connecting a product’s development and its market Then, take your credentials to the next level by preparing for the Certified Product Manager certification from the Association of International Product Marketing and Management. Analyse strategies and frameworks for developing, marketing, and selling a product. Master product marketing with our courses by mastering key techniques like defining your product’s position, communicating effectively, empowering sales teams, researching customer personas, and setting the right prices. Sizing markets & demand. Amsterdam - Product Management and Product Marketing course - In-person - 3 full days3-5 Jun 2025 London - Product Management and Product Marketing course - In-person - 3 full days17-19 Jun 2025 London - Driving Product Growth course - In-person - 2 full days24-25 Jun 2025 With so much ambiguity around the role of product marketing, this video will help solidify your understanding. dpo dyreh njeymuo iflt zso kajw kbesy rhi ynvyei plawny